Empowering ISPs: The Broadband Blog for Growth and Innovation

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Broadband Integration Day 2025: A Virtual Event Showcasing the Future of Connected Broadband

Rick Seemann: May 6, 2025

On May 8, 2025, Sonar Software will host Broadband Integration Day, a one-day virtual event designed to spotlight the technology ecosystem shaping...

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New Feature: A Clearer Link Between Inventory & Data Services

Rick Seemann: Apr 29, 2025

April 29, 2025 We’re excited to announce a new feature that brings greater transparency to your account setup: you can now directly tie a specific...

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The Realities of ISP Tax Compliance and How Automation is Changing the Game

Georgette Lopez-Aguado: Apr 24, 2025

As someone who works closely with ISPs every day, I’ve seen firsthand how overwhelming tax compliance can become—especially as providers grow, expand...

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Optimize Field Operations with Real-Time Scheduling & Dispatch

Rick Seemann: Apr 23, 2025

For Internet Service Providers (ISPs), operational efficiency isn't a luxury, it's the backbone of sustainable growth. As your subscriber base grows...

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New Feature: Custom Links on Network Sites and Serviceable Addresses

Rick Seemann: Apr 17, 2025

April 15, 2025 We’re excited to announce a small but powerful update to custom links in Sonar—designed to give your team even more flexibility and...

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From Streamlining to Scaling: What’s New in Sonar Q1 2025

Rick Seemann: Apr 15, 2025

Hey broadband innovators—Sonar’s Q1 2025 product updates are here, and they’re all about empowering ISPs to simplify operations, unlock deeper...

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AI Isn’t a Luxury Anymore. It’s the New Baseline for ISPs

Ella Pratti: Apr 11, 2025

Imagine you’re in a high-stakes race where everyone around you is speeding ahead in fully loaded jets, and you’re still pedaling a bike. That’s where...

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Reduce Operational Costs and Maximize ROI Through Automation

Georgette Lopez-Aguado: Apr 7, 2025

If you’re managing operations at an ISP, chances are you’re balancing two big priorities: keeping costs under control and preparing your business to...

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7 Key Metrics Every CFO Should Track in an ISP

Mark Johnson: Apr 4, 2025

Staying financially agile in a capital-intensive industry like telecommunications is no easy task. For Internet Service Providers (ISPs), CFOs are...

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New Feature: Calix Multi-Company Support

Rick Seemann: Apr 3, 2025

April 3, 2025 We’re excited to announce that our Calix integration now fully supports multi-company provisioning, making it easier than ever to...

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How to Handle 10x More Customers Without Hiring More Staff

Georgette Lopez-Aguado: Apr 2, 2025

As ISPs grow and acquire new subscribers, the challenge of scaling customer support without proportionally increasing headcount becomes more urgent....

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WISPAMERICA Proved Why the Future of Broadband Belongs to the Bold

Steph Reck: Apr 1, 2025

I’m Steph, Sonar Software’s new VP of Sales and Partnerships. Just weeks into the role, I had the incredible opportunity to represent Sonar at...

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New Feature: sonarPay Monthly Statement

Rick Seemann: Mar 31, 2025

March 31, 2025 We’ve introduced a new sonarPay Monthly Statement to improve how you reconcile payments and monitor cash flow. What’s New: Simplified...

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How Clearnetworx and 360 Broadband Win with World-Class Customer Service

Georgette Lopez-Aguado: Mar 28, 2025

What makes a broadband provider stand out in a saturated market? For Clearnetworx and 360 Broadband, the answer is simple but powerful: relentless...

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Broadband Customer Experience Trends: What Matters in 2025

Justin Graham: Mar 26, 2025

Broadband is no longer a luxury, it’s the backbone of daily life. And as customer expectations evolve, so must the way ISPs operate. In 2025,...

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Celebrating Broadband Appreciation Week: March 24–28, 2025

Taneil Currie: Mar 24, 2025

Today marks the beginning of Broadband Appreciation Week, officially proclaimed by Oklahoma Governor J. Kevin Stitt. In his proclamation, Governor...

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Reduce Support Ticket Volume and Empower Subscribers with Self-Service Tools

Georgette Lopez-Aguado: Mar 23, 2025

For Internet Service Providers (ISPs), customer support is mission-critical—but high volumes of support tickets can drain resources, slow down...

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Community Engagement Strategies for Broadband Providers

Rick Seemann: Mar 17, 2025

Community Engagement Strategies for Broadband Providers: Building Trust and Adoption As broadband providers expand their networks into underserved...

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New Feature: Updated Main Menu

Rick Seemann: Mar 12, 2025

March 12th, 2025 We’ve redesigned the Sonar menu to improve navigation, organization, and usability. What’s New: Customizable Menu Size – Collapse...

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Cut Costs, Not Corners: How ISPs Can Automate for Growth

Georgette Lopez-Aguado: Mar 10, 2025

Balancing operational costs while maintaining high-quality service is a constant challenge for Internet Service Providers. Manual processes drain...

New Feature: Geotab

Rick Seemann: Mar 6, 2025

March 6th, 2025 We’re excited to introduce our new GPS Integration, Geotab. We’re expanding our GPS tracking options! Sonar now integrates with...