How 360 Broadband Turned Data into a Growth Engine with Sonar DataConnect

The Problem: Data Everywhere, Insights Nowhere

If you’re an ISP leader, you know the drill. Your data lives in a dozen systems, billing, CRM, support, network-and none of them talk to each other. Meanwhile, your teams are stuck in a loop of exporting spreadsheets, wrestling with APIs, and manually stitching insights together.

360 Broadband lived that reality. Until they found Sonar DataConnect.

The Breakthrough: One Unified View, in Any BI Tool

DataConnect gives you direct access to your Sonar data via Snowflake, and integrates with tools your team already knows-Power BI, Tableau, Looker, Excel. No retraining. No data silos. Just one clear, centralized view of your business.

"We use DataConnect every single day. Without it, we're flying blind."

Drew Beverage, COO, 360 Broadband

The Transformation at 360 Broadband

With DataConnect, 360 Broadband:

• Built live dashboards for ARPU, churn, job volume, ticket resolution, and more

• Segmented insights by product (fiber, wireless, managed Wi-Fi, etc.)

• Mapped churn trends by location and competitive impact

• Streamlined install success rates and optimized field operations

• Fine-tuned support staffing by monitoring hourly ticket data

• Made real-time decisions during storm events and surge traffic days

“If you’re not tracking it, you’re not managing it. And if you’re not managing it, you’re losing customers.”

Pro Tip from Drew:

Don’t overwhelm your teams. Give each department the metrics they care about most, in a format they can act on.

The Bigger Picture

DataConnect isn’t just for analysts. It’s built for:

• Ops Managers optimizing install success and field tech routes

• Support Leads ensuring ticket turnaround doesn’t hurt CX

• Executives tracking revenue trends and team performance

• Marketers aligning ad spend to actual conversion zones

360 Broadband isn’t alone. More ISPs are discovering that real-time data clarity is the new competitive advantage. With Sonar DataConnect, your data doesn’t just sit in storage-it starts working for you.

See what’s possible. Explore DataConnect