What can trigger an automated message in Sonar?

Triggered Messages send customized emails on subscriber events like account creation, plan changes, and delinquency. Each trigger is documented so your team knows exactly what fires and when.

Can Sonar send SMS to subscribers?

Yes. Outbound SMS is built into the Sonar instance, so you can reach subscribers on the channel they actually read, with per-subscriber delivery preferences.

Can we send email from our own domain?

Yes. Outbound Email Domain Setup configures Sonar to send from your domain instead of a generic sender address, which protects customer trust and improves deliverability.

How do I message a large group of subscribers at once?

The Mass Message Tool reaches a targeted segment from one queue, with Saved Messages and Message Categories to keep templates organized and subscriber data merged into each send.

Sonar 2026 · BSS · Communication

COMMS

Triggered messages. Mass campaigns. From your domain.

Triggered Messages, Outbound SMS, the Mass Message Tool, and Call Logs in one queue.

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Call Logs

AccountSubjectDurationUserCreated

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Subscriber comms break at scale

Generic mass blasts do not move retention. Targeted, triggered, on-domain comms do.

Outages on Twitter first.

Subscribers learn about your outages from social media before your team can send the alert.

Generic mass messaging.

Untargeted blast SMS does not move retention metrics. Triggered, segmented messages do.

Sending from a generic domain.

Customer-facing emails that come from no-reply@sonar look like spam.

Capabilities

Trigger it. Send it.
Log every reply.

Sonar's Communication module covers Triggered Messages, the Mass Message Tool, Outbound SMS, Email Variables, Outbound Email Domain Setup, and Call Logs in one workspace.

Customised emails fire on subscriber events.

Triggered Messages send customised emails based on the occurrence of specific events: account creation, plan change, delinquency, and more. Trigger Explanations document the action behind each one.

Triggered Messages on subscriber lifecycle events
Trigger Explanations document the firing logic
Customised email templates per trigger

Triggered Messages’s flow

From event captured to message sent

01
Event fires
Subscriber, billing, or status change captured.
Accounts
02
Trigger matched
Right Triggered Message selected.
Communications
03
Email rendered
Email Variables and conditions populate the template.
Communications
04
Message sent
Email delivered from the configured outbound domain.
Communications

A documentary photograph that captures the operational reality behind Sonar's COMMS module.

Inside COMMS

Outages on Twitter first.

Frequently asked

Common questions about comms.

What can trigger an automated message in Sonar?: Triggered Messages send customized emails on subscriber events like account creation, plan changes, and delinquency. Each trigger is documented so your team knows exactly what fires and when.
Can Sonar send SMS to subscribers?: Yes. Outbound SMS is built into the Sonar instance, so you can reach subscribers on the channel they actually read, with per-subscriber delivery preferences.
Can we send email from our own domain?: Yes. Outbound Email Domain Setup configures Sonar to send from your domain instead of a generic sender address, which protects customer trust and improves deliverability.
How do I message a large group of subscribers at once?: The Mass Message Tool reaches a targeted segment from one queue, with Saved Messages and Message Categories to keep templates organized and subscriber data merged into each send.

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