The Adventures of George - Title White (1)

So welcome to The Adventures of George...

Meet George, our glowing blue orb with a personality all his own. What started as a tiny design element has grown into an official member of the Sonar team. George’s story is also our story, full of curiosity, collaboration, and a little bit of mischief along the way.

Scroll on to see how his adventures (and ours) have unfolded over the years.

2015: George is born

With the birth of Sonar came the birth of George. At first, he was just a glowing blue orb hovering beside our logo - a little pulse of sonar, if you will. To most, he was amorphous and mysterious. To us, he was instantly… George. Why “George”? Well, only he knows.

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2015: George makes his first in-app appearance

From the beginning George found himself a permanent perch in the top-left corner of every instance. A tiny but mighty teammate, quietly delivering your notifications. Helpful as ever, George was proving that sometimes it’s the smallest touches that make the biggest difference.

2024: George enters the real world

As a fully remote team, Sonar had never gathered in person until February 2025. Our teammate Daniel, armed with a 3D printer and a dream, decided George deserved to make the trip too. And so, physical George was born. Pocket-sized, huggable, and instantly beloved, he became the perfect reminder that our culture isn’t just about technology, it’s about people.

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Early 2025: George hits the road

Soon, George wasn’t just a retreat souvenir. He became a trade show celebrity - posing with clients, photobombing booths, and occasionally being photographed next to drinks he could definitely drown in. Move over Raymond - everybody loves George. More than a mascot, he became another playful reminder of what Sonar is really about: connecting with people and building authentic relationships.

Late 2025: Animated George enters the chat

Turns out one George wasn’t enough. Enter Animated George, brought to life by our teammate Andrew. Now George doesn’t just glow, his personality shines. You’ll spot him popping up in our marketing materials, showing off his orb-inal personality in full cartoon form. From static blob to full-on character, George proves that a little creativity can go a long way.

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Today: George becomes an influencer?

These days, George is a full-time road warrior, somehow managing to keep up with his adventures on Instagram too. He shares highlights from trade shows, client visits, and wherever else his glowing presence is requested. And the best part? George’s adventures aren’t just about him - they’re about the customers, partners, and communities he meets along the way. Every photo, every story, and every appearance reflects the relationships that power Sonar.

Follow his journey (or share your own George sightings) at @adventuresofgeorge_sonar over on Instagram.

✨ That’s George: a glowing reminder that even the smallest spark can light up big adventures - especially when shared with the people who make them possible.

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