Empowering ISPs: The Broadband Blog for Growth and Innovation

Your go-to resource for the latest trends, best practices, and expert insights to help your ISP thrive. Stay ahead with tips on network optimization, customer experience, and more!

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2 min read

A Smarter Way to Personalize Billing With Sonar

For many ISPs, the invoice is one of the most visible touchpoints with customers. It sets expectations, answers questions, and often influences how trustworthy and organized your business feels. When invoices are inconsistent or difficult to read,...

2 min read

How Map Overlays Reveal Network Insights

For growing ISPs, network data is only as valuable as your ability to understand it. Sonar’s Map Overlay feature turns scattered information into a...

2 min read

A Smarter Way to Manage Serviceable Addresses

If you work with MDUs, HOAs, or business customers with multiple locations, you know the pain of trying to keep serviceable addresses clean and...

1 min read

The Future of AI Governance for ISPs: What is Coming Next

AI governance is becoming a critical focus for every broadband provider. Regulations are changing, customer expectations are rising, and the volume...

1 min read

A Practical Roadmap for Bringing AI into Your Broadband Operations

Adopting AI is no longer optional for broadband providers that want to stay competitive. The challenge is choosing the right approach. Introducing AI...

1 min read

How ISPs Can Build a Culture of Safe AI Use Without Slowing Innovation

There is a common belief that security and innovation are at odds. The concern is that if you introduce too many rules, people will avoid using AI...

1 min read

Elevating The Customer Experience With Sonar + GoCare

Today’s broadband subscribers want more than fast speeds. They want fast answers. Long hold times and generic responses simply don’t work anymore....

1 min read

The Hidden AI Risks ISPs Are Overlooking in 2025

Artificial intelligence is becoming part of daily life for broadband providers. It supports ticket triage, summarizes documentation, and helps teams...

1 min read

Master Everyday Sonar Features with Our Lunch & Learn Series

Running a growing ISP means your team is constantly learning new tools, features, and workflows to keep operations running smoothly. That’s exactly...

2 min read

When Is It the Right Time to Sell Your ISP?

For many broadband operators, building a network from the ground up is not just a business journey. It is a personal one. You have hired the team,...

1 min read

Smarter Broadband Sales with Sonar + Actifai

Today’s customers expect more than a fast connection. They want a service that understands them, offers built-in value, and fits the way they live....

2 min read

Unified Insights, Smarter Networks: How Sonar + Preseem Help ISPs Scale Smarter

As broadband providers grow, their networks become more complex. Managing multiple access technologies, monitoring subscriber performance, and...

3 min read

Why More ISPs Are Merging: The Broadband Consolidation Wave

Across North America, the broadband industry is experiencing one of its most significant shifts in decades. What began as regional fiber rollups has...

2 min read

Sonar Q3 Update: More Control. Smarter Connections. Stronger Retention.

At Sonar, we’re always focused on giving you more control, flexibility, and confidence in how you run your business. In Q3, we delivered powerful...

3 min read

Why API-First Tools Are the Future of Broadband Growth

If you’ve ever tried to connect two systems that weren’t built to talk to each other, you know the pain: CSV exports, brittle scripts, manual...

1 min read

WISPAPALOOZA 2025: AI, BEAD, and the Next Chapter for Broadband

A Return to the Floor and a Surge of Energy It’s been two years since I last walked the floor at WISPAPALOOZA, and this year’s show in Las Vegas...

1 min read

New Feature: Anchor Linked Package Support

October 22, 2025 We’re excited to announce a powerful upgrade to anchor-linked billing: full support for packages. This means you can now offer...

2 min read

How AI Predicts Churn Before It Happens: A Smarter Way to Retain Subscribers

When it comes to reducing churn, too many broadband providers feel like they’re flying blind. You see the numbers at the end of the month, but by...

7 min read

Understanding and Preventing Broadband Churn: Why Customers Leave — and How ISPs Can Stop It

Why Churn Matters for Broadband Providers In today’s broadband market, growth isn’t just about signing new customers — it’s about keeping the ones...

4 min read

Campaign Ideas That Actually Drive Signups

Selling internet access isn’t like selling a pair of shoes or a car. It’s a utility with relatively low awareness differences, speed, reliability,...

2 min read

Beating Big Providers with Local Brand Power

When you’re a regional or local broadband provider, it can feel like the deck is stacked against you. National giants have bottomless budgets,...

2 min read

Let’s Meet at WISPAPALOOZA 2025

WISPAPALOOZA is always one of those events, where the energy’s high, the conversations are real, and the people who make this industry tick all come...