Empowering ISPs: The Broadband Blog for Growth and Innovation

Your go-to resource for the latest trends, best practices, and expert insights to help your ISP thrive. Stay ahead with tips on network optimization, customer experience, and more!

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1 min read

Delivering the Best Broadband at the Best Cost for BEAD Funding

The NTIA’s 2025 restructuring of the BEAD program has reshaped nearly every facet of how broadband funding will be awarded—and perhaps none more significantly than how project value is now assessed. At the heart of this change is the concept of the...

2 min read

Automating Field Service & Dispatch with Sonar: Smarter, Faster On-Site Operations

For ISP’s, delivering reliable field service is a core part of the customer experience. Missed appointments, long travel times, and disconnected...

3 min read

Stop the Leak: How ISPs Lose Revenue—and How Sonar's OSS/BSS Solution Helps Plug Every Hole

ISP Revenue Leakage: The Silent Profit Killer A 2 a.m. storm knocks out a fiber trunk. A retail chain’s backup connection kicks in automatically....

4 min read

What We Shipped in Q2 (and What We’re Doing Next)

Q2 Highlights I know you’re busy, so I’ll keep this simple: here’s what's improved, what’s brand new, and what you can expect to see next from Sonar.

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Automating Billing, Payments & Reporting with Sonar: Smarter Workflows for ISPs

Managing finances is one of the most resource-intensive aspects of running an internet service provider. Generating invoices, tracking payments and...

3 min read

The Networks Powering AI Aren’t Just in Big Cities

Let’s talk about something that doesn’t get enough attention when we talk about AI: bandwidth. AI gets a lot of headlines, but most of the spotlight...

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Sonar Q2 Update: Powering Productivity and Performance

At Sonar, we’re always working to make our platform faster, smarter, and more powerful for your team. In Q2, we delivered several game-changing...

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The Death of the Middle-Class Affordability Plan: What ISPs Need to Know

One of the most unexpected outcomes of the NTIA’s BEAD program restructuring is the elimination of the Middle-Class Affordability Plan (MCAP)...

FCC Broadband Label 2024/2025 Update

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FCC Broadband Labels: What's New Between 2024 and October 10 2025

The FCC’s “Broadband Consumer Label” started appearing on ISP websites and in-store displays this year. By design, it works like a nutrition...

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Smarter, Faster, Stronger: How ISPs Are Using Generative AI to Reinvent Their Operations

Generative AI isn’t just powering chatbots anymore. It’s driving a major shift across the internet service industry. Internet Service Providers are...

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Will Fixed Wireless and LEO Now Have a Competitive Edge Under BEAD?

For years, fixed wireless and satellite broadband providers have faced an uphill battle in federal funding programs—frequently sidelined by...

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Broadband Communities 2025: Pulse Check

If there’s one word that defined our experience at this year’s Broadband Communities Summit, it was connection. Not just the kind that runs through...

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New Feature: Netflow On-Prem

July 3, 2025

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The Ripple Effect of Rural Broadband: More Than a Connection

Rural broadband isn’t just a technology project. It’s a lifeline. It’s an investment in people, place, and potential. When fiber reaches a rural...

Sonar Software banner titled 'Why My Reports Start in Spreadsheets' with a team of ISP professionals reviewing data on laptops in a modern office setting.

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Why My Reports Start in Spreadsheets (and Why That’s Okay)

How to think like a business owner—not a BI wizard—and still get the data you need I’ll let you in on a secret: some of the best ISP reporting ideas...

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How NTIA’s BEAD Policy Overhaul Is Reshaping State Broadband Strategies

In a move that dramatically shifts the broadband funding landscape, the National Telecommunications and Information Administration (NTIA) has...

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Light It Up: Ella Talks AI, Sales Innovation & ISP Growth with Josh from Actifai at Fiber Connect 2025

There’s something electric about Fiber Connect. And this year in Nashville, the energy was undeniable—especially in my chat with Josh, Head of...

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The 2025 BEAD Policy Shake-Up: What Fiber and Fixed Wireless Providers Need to Know

When theBEAD (Broadband Equity, Access, and Deployment) program was first announced under the Infrastructure Investment and Jobs Act in 2021, it...

1 min read

Fiber’s Untapped Power: What Most ISPs Are Missing

We talk a lot about broadband—about speeds, bandwidth, reliability. And those things matter. A lot. But if you're only thinking of fiber as a way to...

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New Feature: VETRO FiberMap

June 18, 2025 We’re excited to announce our updated VETRO FiberMap integration that makes managing your network design and operational data a whole...

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Reflections from Fiber Connect 2025: The Work Is Personal

Returning to Fiber Connect this year—my second as part of Sonar Software—felt less like attending a conference and more like continuing a...