Empowering ISPs: The Broadband Blog for Growth and Innovation

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FCC Broadband Label 2024/2025 Update

2 min read

FCC Broadband Labels: What's New Between 2024 and October 10 2025

The FCC’s “Broadband Consumer Label” started appearing on ISP websites and in-store displays this year. By design, it works like a nutrition label—same look, same goal: give people the facts in one glance. But the rules don’t stop with the 2024...

1 min read

Smarter, Faster, Stronger: How ISPs Are Using Generative AI to Reinvent Their Operations

Generative AI isn’t just powering chatbots anymore. It’s driving a major shift across the internet service industry. Internet Service Providers are...

2 min read

Will Fixed Wireless and LEO Now Have a Competitive Edge Under BEAD?

For years, fixed wireless and satellite broadband providers have faced an uphill battle in federal funding programs—frequently sidelined by...

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Broadband Communities 2025: Pulse Check

If there’s one word that defined our experience at this year’s Broadband Communities Summit, it was connection. Not just the kind that runs through...

1 min read

New Feature: Netflow On-Prem

July 3, 2025

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The Ripple Effect of Rural Broadband: More Than a Connection

Rural broadband isn’t just a technology project. It’s a lifeline. It’s an investment in people, place, and potential. When fiber reaches a rural...

Sonar Software banner titled 'Why My Reports Start in Spreadsheets' with a team of ISP professionals reviewing data on laptops in a modern office setting.

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Why My Reports Start in Spreadsheets (and Why That’s Okay)

How to think like a business owner—not a BI wizard—and still get the data you need I’ll let you in on a secret: some of the best ISP reporting ideas...

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How NTIA’s BEAD Policy Overhaul Is Reshaping State Broadband Strategies

In a move that dramatically shifts the broadband funding landscape, the National Telecommunications and Information Administration (NTIA) has...

2 min read

Light It Up: Ella Talks AI, Sales Innovation & ISP Growth with Josh from Actifai at Fiber Connect 2025

There’s something electric about Fiber Connect. And this year in Nashville, the energy was undeniable—especially in my chat with Josh, Head of...

2 min read

The 2025 BEAD Policy Shake-Up: What Fiber and Fixed Wireless Providers Need to Know

When theBEAD (Broadband Equity, Access, and Deployment) program was first announced under the Infrastructure Investment and Jobs Act in 2021, it...

1 min read

Fiber’s Untapped Power: What Most ISPs Are Missing

We talk a lot about broadband—about speeds, bandwidth, reliability. And those things matter. A lot. But if you're only thinking of fiber as a way to...

1 min read

New Feature: VETRO FiberMap

June 18, 2025 We’re excited to announce our updated VETRO FiberMap integration that makes managing your network design and operational data a whole...

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Reflections from Fiber Connect 2025: The Work Is Personal

Returning to Fiber Connect this year—my second as part of Sonar Software—felt less like attending a conference and more like continuing a...

1 min read

New Feature: Calix Cloud

May 29, 2025 We’re excited to announce our integration with Calix Cloud that makes it easier than ever to align your network performance data with...

1 min read

How 360 Broadband Turned Data into a Growth Engine with Sonar DataConnect

The Problem: Data Everywhere, Insights Nowhere If you’re an ISP leader, you know the drill. Your data lives in a dozen systems, billing, CRM,...

sonarPay Canada announcement

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Meet sonarPay Canada: The Payment Solution Built for ISPs Who Want More Than “Good Enough”

If you’re a Canadian ISP, you’ve likely had to make do with tools that weren’t designed with your business model in mind. You’ve figured out how to...

new-feature-spam-filtering

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New Feature: Smart Spam Filtering

May 28, 2025 We’re excited to announce Smart Spam Filtering in Sonar—designed to reduce inbox clutter and help you focus on the emails that matter....

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New Feature: sonarPay Canada

May 21, 2025 We’re excited to announce that SonarPay is now available to Canadian ISPs! This launch brings the same seamless, fully integrated...

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Why ISPs Should Segment NPS by Region and Service

In the broadband industry, Net Promoter Scores (NPS) are rarely pretty—but that doesn’t mean they’re not powerful. What matters most is how you...

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Scaling with Generative AI

The broadband space is no stranger to big promises. From fiber rollouts to network automation, we’ve seen our fair share of “next big things.” But...

1 min read

Broadband Integration Day 2025: A Virtual Event Showcasing the Future of Connected Broadband

On May 8, 2025, Sonar Software will host Broadband Integration Day, a one-day virtual event designed to spotlight the technology ecosystem shaping...

1 min read

New Feature: A Clearer Link Between Inventory & Data Services

April 29, 2025 We’re excited to announce a new feature that brings greater transparency to your account setup: you can now directly tie a specific...