Empowering ISPs: The Broadband Blog for Growth and Innovation

Your go-to resource for the latest trends, best practices, and expert insights to help your ISP thrive. Stay ahead with tips on network optimization, customer experience, and more!

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Fiber’s Untapped Power: What Most ISPs Are Missing

We talk a lot about broadband—about speeds, bandwidth, reliability. And those things matter. A lot. But if you're only thinking of fiber as a way to deliver internet, you're missing the bigger picture. The truth is, fiber infrastructure is one of...

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New Feature: VETRO FiberMap

June 18, 2025 We’re excited to announce our updated VETRO FiberMap integration that makes managing your network design and operational data a whole...

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Reflections from Fiber Connect 2025: The Work Is Personal

Returning to Fiber Connect this year—my second as part of Sonar Software—felt less like attending a conference and more like continuing a...

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New Feature: Calix Cloud

May 29, 2025 We’re excited to announce our integration with Calix Cloud that makes it easier than ever to align your network performance data with...

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How 360 Broadband Turned Data into a Growth Engine with Sonar DataConnect

The Problem: Data Everywhere, Insights Nowhere If you’re an ISP leader, you know the drill. Your data lives in a dozen systems, billing, CRM,...

sonarPay Canada announcement

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Meet sonarPay Canada: The Payment Solution Built for ISPs Who Want More Than “Good Enough”

If you’re a Canadian ISP, you’ve likely had to make do with tools that weren’t designed with your business model in mind. You’ve figured out how to...

new-feature-spam-filtering

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New Feature: Smart Spam Filtering

May 28, 2025 We’re excited to announce Smart Spam Filtering in Sonar—designed to reduce inbox clutter and help you focus on the emails that matter....

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New Feature: sonarPay Canada

May 21, 2025 We’re excited to announce that SonarPay is now available to Canadian ISPs! This launch brings the same seamless, fully integrated...

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Why ISPs Should Segment NPS by Region and Service

In the broadband industry, Net Promoter Scores (NPS) are rarely pretty—but that doesn’t mean they’re not powerful. What matters most is how you...

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Scaling with Generative AI

The broadband space is no stranger to big promises. From fiber rollouts to network automation, we’ve seen our fair share of “next big things.” But...

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Broadband Integration Day 2025: A Virtual Event Showcasing the Future of Connected Broadband

On May 8, 2025, Sonar Software will host Broadband Integration Day, a one-day virtual event designed to spotlight the technology ecosystem shaping...

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New Feature: A Clearer Link Between Inventory & Data Services

April 29, 2025 We’re excited to announce a new feature that brings greater transparency to your account setup: you can now directly tie a specific...

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The Realities of ISP Tax Compliance and How Automation is Changing the Game

As someone who works closely with ISPs every day, I’ve seen firsthand how overwhelming tax compliance can become—especially as providers grow, expand...

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Optimize Field Operations with Real-Time Scheduling & Dispatch

For Internet Service Providers (ISPs), operational efficiency isn't a luxury, it's the backbone of sustainable growth. As your subscriber base grows...

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New Feature: Custom Links on Network Sites and Serviceable Addresses

April 15, 2025 We’re excited to announce a small but powerful update to custom links in Sonar—designed to give your team even more flexibility and...

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From Streamlining to Scaling: What’s New in Sonar Q1 2025

Hey broadband innovators—Sonar’s Q1 2025 product updates are here, and they’re all about empowering ISPs to simplify operations, unlock deeper...

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AI Isn’t a Luxury Anymore. It’s the New Baseline for ISPs

Imagine you’re in a high-stakes race where everyone around you is speeding ahead in fully loaded jets, and you’re still pedaling a bike. That’s where...

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Reduce Operational Costs and Maximize ROI Through Automation

If you’re managing operations at an ISP, chances are you’re balancing two big priorities: keeping costs under control and preparing your business to...

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7 Key Metrics Every CFO Should Track in an ISP

Staying financially agile in a capital-intensive industry like telecommunications is no easy task. For Internet Service Providers (ISPs), CFOs are...

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New Feature: Calix Multi-Company Support

April 3, 2025 We’re excited to announce that our Calix integration now fully supports multi-company provisioning, making it easier than ever to...

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How to Handle 10x More Customers Without Hiring More Staff

As ISPs grow and acquire new subscribers, the challenge of scaling customer support without proportionally increasing headcount becomes more urgent....

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WISPAMERICA Proved Why the Future of Broadband Belongs to the Bold

I’m Steph, Sonar Software’s new VP of Sales and Partnerships. Just weeks into the role, I had the incredible opportunity to represent Sonar at...