Empowering ISPs: The Broadband Blog for Growth and Innovation

Your go-to resource for the latest trends, best practices, and expert insights to help your ISP thrive. Stay ahead with tips on network optimization, customer experience, and more!

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1 min read

New Feature: Updated Main Menu

March 11th, 2025 We’ve redesigned the Sonar menu to improve navigation, organization, and usability. What’s New: Customizable Menu Size – Collapse for an icon-only view or expand for full item names. Preferences persist until changed. Streamlined...

2 min read

Cut Costs, Not Corners: How ISPs Can Automate for Growth

Balancing operational costs while maintaining high-quality service is a constant challenge for Internet Service Providers. Manual processes drain...

New Feature: Geotab

March 6th, 2025 We’re excited to introduce our new GPS Integration, Geotab. We’re expanding our GPS tracking options! Sonar now integrates with...

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The 5 Biggest Scaling Mistakes ISPs Make (And How to Avoid Them)

Scaling an ISP is an exciting but complex challenge. With growth comes new customers, expanded infrastructure, and increased operational demands....

1 min read

New Feature: DataConnect

March 3rd, 2025 We’re excited to introduce Sonar DataConnect—a premium feature that gives you direct, secure access to your Sonar data within our...

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New Feature: Account Archives

February 26th, 2025 We’re excited to introduce the Account Archives feature—designed to give you more control over inactive accounts while keeping...

2 min read

Introducing Segmentable Inventory: Simplifying BEAD Compliance for ISPs

Government broadband funding, like the BEAD program, is a critical step in closing the digital divide. But with funding comes responsibility—accurate...

1 min read

Sonar Software Announces Steph Reck as VP of Sales & Partnerships

FRISCO, Texas, February 20, 2025 – Sonar Software, a leading provider of billing and operational software for Internet Service Providers (ISPs), is...

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New Feature: Segmentable Inventory

February 19th, 2025 We’re excited to introduce Segmentable Inventory, a major enhancement to Sonar’s inventory management system. Designed for ISPs...

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How Unit-Based Inventory Improves Compliance for Government-Funded Projects

Government broadband funding programs, like the Broadband Equity, Access, and Deployment (BEAD) program, present ISPs with a massive opportunity to...

Sonar Software

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Top 5 Challenges ISPs Face During BEAD Implementation

Implementing BEAD-funded projects presents unique challenges. Identifying and addressing these early can make the difference between success and...

Sonar Software

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Post-Award BEAD Compliance: Avoiding Penalties and Staying on Track

Managing BEAD funding after an award is not just about deploying broadband infrastructure—it’s about maintaining trust and accountability....

Sonar Software

2 min read

Navigating Mergers and Acquisitions: Preparing Your Customers for a Smooth ISP Transition

Mergers and acquisitions (M&A) are becoming more and more of a common occurrence in the telecommunications industry. During my seven years at Sonar,...

Sonar Software

2 min read

E-Commerce for ISPs: How AI is Transforming Customer Engagement

Watch the latest Behind The Blog Episode or keep reading to learn more about how Sonar + Actifai are challenging the norm of how broadband providers...

Sonar Software

3 min read

Incident Response: Built to Scale

Network outages and disruptions are a fact of life in the interconnected world. When internet service goes down, it's not just an inconvenience – it...

Sonar Software

2 min read

Streamlining Your Ticketing Process: Automating and Troubleshooting

Incoming tickets can be overwhelming, and in times of high volume, it can be difficult to prioritize which ones are most urgent. There are several...

Sonar Software

3 min read

Quality of Experience Impact on Reducing Customer Churn

Customer satisfaction is the driving force behind increasing revenue. For some industries, a small increase to client satisfaction can result in...

Sonar Software

1 min read

Planning Long-Term Success for BEAD-Funded Networks

Creating a broadband network with BEAD funds is a significant achievement, but sustaining it requires thoughtful planning and ongoing effort. Here’s...

Sonar Software

2 min read

Broadband Pricing Trends: How Does Your Service Compare?

Broadband pricing isn’t just about numbers; it’s about value, trust, and staying ahead in a crowded market. Picture this: your customers scrolling...

Sonar Software

New Feature: Account Overview Customization

December 16th, 2024 We are thrilled to introduce the new Account Overview Customization feature. This allows you to tailor the layout and content of...

Sonar Software

2 min read

Unlocking the Power of Sonar’s Reporting Features

Data is more than just numbers on a screen – it’s the foundation for informed decision-making and maintaining a competitive edge. Sonar’s reporting...

Sonar Software

1 min read

New Feature: Multi-Factor Authentication

December 11th, 2024 We are excited to announce a significant update designed to strengthen the security of your Sonar instance — Multi-Factor...