Madeline Hanna

Madeline Adamson is the Customer Marketing & Onboarding Lead at Sonar Software, where she helps ISPs turn data into decisions. With a background in implementation and customer success, she builds onboarding journeys, education campaigns, and product resources that drive adoption and empower teams. She’s passionate about translating feedback into strategy—and turning everyday workflows into growth opportunities.

1 min read

Master Everyday Sonar Features with Our Lunch & Learn Series

Picture of Madeline Hanna Madeline Hanna: Nov 18, 2025

Running a growing ISP means your team is constantly learning new tools, features, and workflows to keep operations running smoothly. That’s exactly why we launched the Sonar Lunch & Learn Series, a collection of video sessions designed to help you...

Sonar Features

7 min read

Understanding and Preventing Broadband Churn: Why Customers Leave — and How ISPs Can Stop It

Picture of Madeline Hanna Madeline Hanna: Oct 15, 2025

Why Churn Matters for Broadband Providers In today’s broadband market, growth isn’t just about signing new customers — it’s about keeping the ones...

Customer Experience Billing Automation Business Strategy Network Monitoring
Missed BEAD Funding? Alternative Paths for Fiber ISPs

2 min read

Lost Out On BEAD Funding? Here’s How Fiber Operators Can Still Win

Picture of Madeline Hanna Madeline Hanna: Sep 11, 2025

When BEAD was first announced, many fiber operators saw it as the golden ticket for rural broadband builds. But with recent...

Grants Finance Market Expansion BEAD Funding

3 min read

Stop the Leak: How ISPs Lose Revenue—and How Sonar's OSS/BSS Solution Helps Plug Every Hole

Picture of Madeline Hanna Madeline Hanna: Aug 7, 2025

ISP Revenue Leakage: The Silent Profit Killer A 2 a.m. storm knocks out a fiber trunk. A retail chain’s backup connection kicks in automatically....

Billing Business Strategies for ISPs Accounting Billing Automation Growth Bandwidth Usage Monitoring
Sonar Software banner titled 'Why My Reports Start in Spreadsheets' with a team of ISP professionals reviewing data on laptops in a modern office setting.

2 min read

Why My Reports Start in Spreadsheets (and Why That’s Okay)

Picture of Madeline Hanna Madeline Hanna: Jun 30, 2025

How to think like a business owner—not a BI wizard—and still get the data you need I’ll let you in on a secret: some of the best ISP reporting ideas...

Business Strategies for ISPs Business Strategy Growth Business Intelligence

3 min read

Why ISPs Should Segment NPS by Region and Service

Picture of Madeline Hanna Madeline Hanna: May 14, 2025

In the broadband industry, Net Promoter Scores (NPS) are rarely pretty—but that doesn’t mean they’re not powerful. What matters most is how you...