1 min read
Ella Pratti: Nov 25, 2025
Today’s broadband subscribers want more than fast speeds. They want fast answers. Long hold times and generic responses simply don’t work anymore. People expect self-serve tools, instant updates, and personalized communication that makes them feel...
1 min read
Ella Pratti: Oct 31, 2025
A Return to the Floor and a Surge of Energy It’s been two years since I last walked the floor at WISPAPALOOZA, and this year’s show in Las Vegas...
2 min read
Ella Pratti: Oct 3, 2025
WISPAPALOOZA is always one of those events, where the energy’s high, the conversations are real, and the people who make this industry tick all come...
3 min read
Ella Pratti: Aug 23, 2025
Let’s be honest—400G isn’t coming. It’s here.
1 min read
Ella Pratti: Jul 3, 2025
Rural broadband isn’t just a technology project. It’s a lifeline. It’s an investment in people, place, and potential. When fiber reaches a rural...
2 min read
Ella Pratti: Jun 27, 2025
There’s something electric about Fiber Connect. And this year in Nashville, the energy was undeniable—especially in my chat with Josh, Head of...
1 min read
Ella Pratti: Jun 21, 2025
We talk a lot about broadband—about speeds, bandwidth, reliability. And those things matter. A lot. But if you're only thinking of fiber as a way to...
2 min read
Ella Pratti: May 12, 2025
The broadband space is no stranger to big promises. From fiber rollouts to network automation, we’ve seen our fair share of “next big things.” But...
2 min read
Ella Pratti: Apr 11, 2025
Imagine you’re in a high-stakes race where everyone around you is speeding ahead in fully loaded jets, and you’re still pedaling a bike. That’s where...
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