Ella Pratti

Ella Pratti helps ISPs navigate the broadband boom with clarity, confidence, and the right tech strategy. With deep roots in telecom and a passion for operational transformation, she turns complexity into growth—one smart decision at a time.

1 min read

Fiber’s Untapped Power: What Most ISPs Are Missing

Picture of Ella Pratti Ella Pratti: Jun 21, 2025

We talk a lot about broadband—about speeds, bandwidth, reliability. And those things matter. A lot. But if you're only thinking of fiber as a way to deliver internet, you're missing the bigger picture. The truth is, fiber infrastructure is one of...

Fiber internet

2 min read

Scaling with Generative AI

Picture of Ella Pratti Ella Pratti: May 12, 2025

The broadband space is no stranger to big promises. From fiber rollouts to network automation, we’ve seen our fair share of “next big things.” But...

Artificial Intelligence

2 min read

AI Isn’t a Luxury Anymore. It’s the New Baseline for ISPs

Picture of Ella Pratti Ella Pratti: Apr 11, 2025

Imagine you’re in a high-stakes race where everyone around you is speeding ahead in fully loaded jets, and you’re still pedaling a bike. That’s where...

Artificial Intelligence