Empowering ISPs: The Broadband Blog for Growth and Innovation

Your go-to resource for the latest trends, best practices, and expert insights to help your ISP thrive. Stay ahead with tips on network optimization, customer experience, and more!

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New Feature: Geotab

March 6th, 2025 We’re excited to introduce our new GPS Integration, Geotab. We’re expanding our GPS tracking options! Sonar now integrates with Geotab, adding to our existing lineup of GPS providers: Linxup, Track Your Truck, Verizon Connect, and...

2 min read

The 5 Biggest Scaling Mistakes ISPs Make (And How to Avoid Them)

Scaling an ISP is an exciting but complex challenge. With growth comes new customers, expanded infrastructure, and increased operational demands....

1 min read

New Feature: DataConnect

March 3rd, 2025 We’re excited to introduce Sonar DataConnect—a premium feature that gives you direct, secure access to your Sonar data within our...

1 min read

New Feature: Account Archives

February 26th, 2025 We’re excited to introduce the Account Archives feature—designed to give you more control over inactive accounts while keeping...

2 min read

Introducing Segmentable Inventory: Simplifying BEAD Compliance for ISPs

Government broadband funding, like the BEAD program, is a critical step in closing the digital divide. But with funding comes responsibility—accurate...

1 min read

Sonar Software Announces Steph Reck as VP of Sales & Partnerships

FRISCO, Texas, February 20, 2025 – Sonar Software, a leading provider of billing and operational software for Internet Service Providers (ISPs), is...

1 min read

New Feature: Segmentable Inventory

February 19th, 2025 We’re excited to introduce Segmentable Inventory, a major enhancement to Sonar’s inventory management system. Designed for ISPs...

4 min read

How Unit-Based Inventory Improves Compliance for Government-Funded Projects

Government broadband funding programs, like the Broadband Equity, Access, and Deployment (BEAD) program, present ISPs with a massive opportunity to...

Sonar Software

1 min read

Top 5 Challenges ISPs Face During BEAD Implementation

Implementing BEAD-funded projects presents unique challenges. Identifying and addressing these early can make the difference between success and...

Sonar Software

1 min read

Post-Award BEAD Compliance: Avoiding Penalties and Staying on Track

Managing BEAD funding after an award is not just about deploying broadband infrastructure—it’s about maintaining trust and accountability....

Sonar Software

2 min read

Navigating Mergers and Acquisitions: Preparing Your Customers for a Smooth ISP Transition

Mergers and acquisitions (M&A) are becoming more and more of a common occurrence in the telecommunications industry. During my seven years at Sonar,...

Sonar Software

2 min read

E-Commerce for ISPs: How AI is Transforming Customer Engagement

Watch the latest Behind The Blog Episode or keep reading to learn more about how Sonar + Actifai are challenging the norm of how broadband providers...

Sonar Software

3 min read

Incident Response: Built to Scale

Network outages and disruptions are a fact of life in the interconnected world. When internet service goes down, it's not just an inconvenience – it...

Sonar Software

2 min read

Streamlining Your Ticketing Process: Automating and Troubleshooting

Incoming tickets can be overwhelming, and in times of high volume, it can be difficult to prioritize which ones are most urgent. There are several...

Sonar Software

3 min read

Quality of Experience Impact on Reducing Customer Churn

Customer satisfaction is the driving force behind increasing revenue. For some industries, a small increase to client satisfaction can result in...

Sonar Software

1 min read

Planning Long-Term Success for BEAD-Funded Networks

Creating a broadband network with BEAD funds is a significant achievement, but sustaining it requires thoughtful planning and ongoing effort. Here’s...

Sonar Software

2 min read

Broadband Pricing Trends: How Does Your Service Compare?

Broadband pricing isn’t just about numbers; it’s about value, trust, and staying ahead in a crowded market. Picture this: your customers scrolling...

Sonar Software

New Feature: Account Overview Customization

December 16th, 2024 We are thrilled to introduce the new Account Overview Customization feature. This allows you to tailor the layout and content of...

Sonar Software

2 min read

Unlocking the Power of Sonar’s Reporting Features

Data is more than just numbers on a screen – it’s the foundation for informed decision-making and maintaining a competitive edge. Sonar’s reporting...

Sonar Software

1 min read

New Feature: Multi-Factor Authentication

December 11th, 2024 We are excited to announce a significant update designed to strengthen the security of your Sonar instance — Multi-Factor...

Sonar Software

1 min read

Managing Depreciation for Network Infrastructure

Internet Service Providers rely on robust network infrastructure to ensure seamless operations to stay competitive. As these infrastructures age,...

Sonar Software

2 min read

When Should You Update Your FCC Broadband Labels?

Running a broadband business is no small feat. Between managing service plans, staying ahead of industry trends, and keeping your customers happy,...