E-Commerce for ISPs: How AI is Transforming Customer Engagement

Watch the latest Behind The Blog Episode or keep reading to learn more about how Sonar + Actifai are challenging the norm of how broadband providers acquire customers. 👇

Providing customers with tailored experiences is more important than ever—especially for Internet Service Providers (ISPs). In our latest episode of "Behind the Blog," we had the pleasure of speaking with Ned Brody from Actifai, an innovative company that's reshaping how ISPs interact with their customers through artificial intelligence (AI).

Understanding Actifai's Vision

During our conversation, Ned shared how Actifai was founded with the mission to demystify AI and offer practical solutions to various industries. He explained that the journey began eight years ago when he and his partner set out to solve real business problems using AI. Fast forward to four years ago, when a broadband company approached them with a challenge: despite having a wealth of technology and data, they lacked the tools to harness AI for daily operations. This gap led to the birth of Actifai, designed to help ISPs determine the best products to offer customers based on their unique needs.

The Power of Personalization

One of the key insights Ned provided is the importance of understanding customer preferences. By analyzing thousands of data points about each customer—everything from household demographics to previous purchasing behaviors—Actifai can help ISPs make informed recommendations. This personalized approach not only enhances the customer experience but also maximizes the lifetime value of each customer. As Ned mentioned, the difference between selling a basic package versus a premium service can significantly impact profitability over time.

Imagine a scenario where a customer is greeted with a plan perfectly suited to their lifestyle—whether they are gamers, remote workers, or families with multiple devices. The ease of tailoring offerings means customers are less likely to feel pressured into upsells, leading to greater satisfaction and loyalty.

Seamless Integration with Sonar

What makes Actifai’s approach even more compelling is its seamless integration with Sonar, a leading BSS and OSS platform for ISPs. This partnership allows broadband providers to tap into real-time data, making the entire sales process smoother and more efficient. With Actifai’s technology working behind the scenes, ISPs can provide customers with relevant options based on their specific circumstances without requiring extensive programming or setup changes.

Ned elaborated on how the integration streamlines the customer journey from the initial inquiry through to the final sale. For example, if a potential customer expresses interest online, Actifai can determine whether their home is serviceable and which products are applicable—allowing for quick and accurate recommendations. This immediate feedback loop not only enhances the customer experience but also empowers ISPs to operate more effectively.

A Competitive Edge for ISPs

In an industry where competition is fierce, having access to real-time data is crucial. Actifai’s AI capabilities level the playing field, allowing smaller and mid-sized broadband providers to compete with industry giants. By harnessing the power of anonymized data from millions of customer interactions, Actifai helps ISPs create predictive models that guide their sales strategies. This data-driven approach ensures that even the smallest providers can make informed decisions and offer competitive products.

A Transformative Partnership

Our conversation with Ned Brody illuminated the potential of AI to transform how ISPs engage with their customers. By combining the power of Actifai’s intelligent recommendations with Sonar’s seamless integration, broadband providers can create personalized experiences that resonate with their customers. This partnership is not just about improving sales; it's about fostering lasting relationships built on understanding and trust.

To dive deeper into this exciting integration and learn more about how AI is shaping the future of ISP engagement, visit https://sonar.software/sonar-actifai-ai-solution to learn more or schedule a personalized demo.