Sonar Welcomes Cameron Barragan as New Interim CEO; Simon Westlake as CTO

FRISCO, Texas, June 1st, 2023 — Sonar is excited to welcome Cameron Barragan as the new interim Chief Executive Officer of Sonar Software. Effective immediately Simon Westlake will assume the role of Chief Technology Officer. The leadership transition marks an important change for Sonar as the company continues to support and grow their OSS/BSS solution for ISPs. Simon Westlake [...]

By |2023-06-01T15:21:28-05:00June 1, 2023|Company News|

How to Improve Collaboration Across Departments Using Notes & Tasks

Effective communication lies at the heart of successful account management. Keeping all employees on the same page with account-related information is vital to ensure smooth operations and prevent any necessary details from being overlooked. In this blog, we will explore the role of employee notes in enhancing communication, streamlining information, fostering collaboration, and preventing errors in account management. Let's [...]

By |2023-06-02T08:01:39-05:00June 1, 2023|Business Strategies for ISPs|

North Carolina Initiates Amplified Broadband Grants Program

North Carolina is taking a proactive approach to address the digital divide by launching another round of bidding for the Growing Rural Economies with Access to Technology (GREAT) grant funding. This initiative aims to facilitate the deployment of broadband infrastructure in unserved areas throughout the state. In an era where reliable internet access has become a fundamental requirement, numerous individuals and [...]

By |2023-05-31T09:46:34-05:00May 31, 2023|Broadband News|

Product Update: Customer Portal Change

May 30th, 2023 On Monday, July 10th, there will be a deployment to upgrade Sonar's Customer Portal. As a result of this upgrade, Ubuntu 16.04 will no longer be supported for use with the Customer Portal module. Those using the outdated version 16.04 of Ubuntu will need to upgrade to a newer version, either 18.04 or 22.04 (recommended), using [...]

By |2023-05-30T15:27:56-05:00May 30, 2023|Product Updates|

Navigating Inflation: Strategies to Optimize Your Marketing Budget and Maximize ROI

We recently co-hosted a webinar with industry marketing experts Ken Janc and Kurt Wolterstorff of Marketbroadband, who shared strategies to optimize marketing budgets and maximize ROI amidst inflationary challenges. Inflationary pressures and the changing landscape brought about by the Covid-19 pandemic have presented significant challenges for internet service providers. Rising equipment, material, and transportation costs, coupled with increased competition [...]

By |2023-05-29T16:57:17-05:00May 29, 2023|Integrations, Webinars|

Benefits of Email Marketing

There are various ways to strategically communicate to potential and existing customers. As an ISP, bringing in new business is always beneficial as well as having a steady retention rate. Incorporating the practice of email marketing opens many doors for your ISP. This way of advertising is cost-effective and provides benefits both internally and externally.  Email marketing is the [...]

By |2023-05-24T08:12:49-05:00May 24, 2023|Business Strategies for ISPs, Sales and Marketing|

Bridging the Digital Divide and Strengthening Communities

The American Rescue Plan (ARP) is making notable strides in improving connectivity and bolstering community services across the United States. The U.S. Department of the Treasury recently announced the approval of federal funds for multi-purpose community facility projects and broadband infrastructure projects in Delaware and Idaho, aligning with ARP's Capital Projects Fund (CPF). These initiatives aim to bridge the [...]

By |2023-05-19T17:58:39-05:00May 20, 2023|Broadband News|

Boost Your Business Growth With an Effective Referral Program

There are so many different ways to promote your business in front of new and different people. Some promotion tactics may be more expensive or time-consuming than others depending on which goals your business is wanting to achieve. Using referral programs leverages your current customer base and creates a more trustworthy form of advertising. There are many benefits that [...]

By |2023-05-18T09:44:43-05:00May 18, 2023|Business Strategies for ISPs, Sales and Marketing|

New Feature: Vetro FiberMap Integration

May 12th, 2023  We are excited to inform you that there will be a deployment on Thursday, May 18th to release our Vetro FiberMap integration into production for the purpose of beta testing. This feature will not be made available to everyone at this time and instead will be on a limited basis for those beta testing it [...]

By |2023-05-12T12:05:03-05:00May 12, 2023|Product Updates|

The Benefits of Pre-Qualification Tools for Internet Service Providers

In the fast-paced world of technology, customers demand quick and easy access to internet services. However, identifying service coverage in their area can be time-consuming and frustrating. That's where pre-qualification tools and self-checkout come in. By simplifying the process, ISPs can improve customer satisfaction and increase their competitive edge in the market. In this blog, we will explore how [...]

By |2023-05-12T08:51:29-05:00May 12, 2023|Business Strategies for ISPs, Sales and Marketing|
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