Empowering ISPs: The Broadband Blog for Growth and Innovation

Your go-to resource for the latest trends, best practices, and expert insights to help your ISP thrive. Stay ahead with tips on network optimization, customer experience, and more!

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2 min read

How to Handle 10x More Customers Without Hiring More Staff

As ISPs grow and acquire new subscribers, the challenge of scaling customer support without proportionally increasing headcount becomes more urgent. Hiring more agents isn’t always sustainable—or efficient. The good news? There are smarter, scalable...

3 min read

WISPAMERICA Proved Why the Future of Broadband Belongs to the Bold

I’m Steph, Sonar Software’s new VP of Sales and Partnerships. Just weeks into the role, I had the incredible opportunity to represent Sonar at...

1 min read

New Feature: sonarPay Monthly Statement

March 31, 2025 We’ve introduced a new sonarPay Monthly Statement to improve how you reconcile payments and monitor cash flow. What’s New: Simplified...

3 min read

How Clearnetworx and 360 Broadband Win with World-Class Customer Service

What makes a broadband provider stand out in a saturated market? For Clearnetworx and 360 Broadband, the answer is simple but powerful: relentless...

2 min read

Broadband Customer Experience Trends: What Matters in 2025

Broadband is no longer a luxury, it’s the backbone of daily life. And as customer expectations evolve, so must the way ISPs operate. In 2025,...

1 min read

Celebrating Broadband Appreciation Week: March 24–28, 2025

Today marks the beginning of Broadband Appreciation Week, officially proclaimed by Oklahoma Governor J. Kevin Stitt. In his proclamation, Governor...

2 min read

Reduce Support Ticket Volume and Empower Subscribers with Self-Service Tools

For Internet Service Providers (ISPs), customer support is mission-critical—but high volumes of support tickets can drain resources, slow down...

2 min read

Community Engagement Strategies for Broadband Providers

Community Engagement Strategies for Broadband Providers: Building Trust and Adoption As broadband providers expand their networks into underserved...

1 min read

New Feature: Updated Main Menu

March 12th, 2025 We’ve redesigned the Sonar menu to improve navigation, organization, and usability. What’s New: Customizable Menu Size – Collapse...

2 min read

Cut Costs, Not Corners: How ISPs Can Automate for Growth

Balancing operational costs while maintaining high-quality service is a constant challenge for Internet Service Providers. Manual processes drain...

New Feature: Geotab

March 6th, 2025 We’re excited to introduce our new GPS Integration, Geotab. We’re expanding our GPS tracking options! Sonar now integrates with...

2 min read

The 5 Biggest Scaling Mistakes ISPs Make (And How to Avoid Them)

Scaling an ISP is an exciting but complex challenge. With growth comes new customers, expanded infrastructure, and increased operational demands....

1 min read

New Feature: DataConnect

March 3rd, 2025 We’re excited to introduce Sonar DataConnect—a premium feature that gives you direct, secure access to your Sonar data within our...

1 min read

New Feature: Account Archives

February 26th, 2025 We’re excited to introduce the Account Archives feature—designed to give you more control over inactive accounts while keeping...

2 min read

Introducing Segmentable Inventory: Simplifying BEAD Compliance for ISPs

Government broadband funding, like the BEAD program, is a critical step in closing the digital divide. But with funding comes responsibility—accurate...

1 min read

Sonar Software Announces Steph Reck as VP of Sales & Partnerships

FRISCO, Texas, February 20, 2025 – Sonar Software, a leading provider of billing and operational software for Internet Service Providers (ISPs), is...

1 min read

New Feature: Segmentable Inventory

February 19th, 2025 We’re excited to introduce Segmentable Inventory, a major enhancement to Sonar’s inventory management system. Designed for ISPs...

4 min read

How Unit-Based Inventory Improves Compliance for Government-Funded Projects

Government broadband funding programs, like the Broadband Equity, Access, and Deployment (BEAD) program, present ISPs with a massive opportunity to...

Sonar Software

1 min read

Top 5 Challenges ISPs Face During BEAD Implementation

Implementing BEAD-funded projects presents unique challenges. Identifying and addressing these early can make the difference between success and...

Sonar Software

1 min read

Post-Award BEAD Compliance: Avoiding Penalties and Staying on Track

Managing BEAD funding after an award is not just about deploying broadband infrastructure—it’s about maintaining trust and accountability....

Sonar Software

2 min read

Navigating Mergers and Acquisitions: Preparing Your Customers for a Smooth ISP Transition

Mergers and acquisitions (M&A) are becoming more and more of a common occurrence in the telecommunications industry. During my seven years at Sonar,...

Sonar Software

2 min read

E-Commerce for ISPs: How AI is Transforming Customer Engagement

Watch the latest Behind The Blog Episode or keep reading to learn more about how Sonar + Actifai are challenging the norm of how broadband providers...