Bundling for Growth: Service Add-ons to Increase ARPU
Attracting new customers to your service offerings can be a challenge, whether you’re an established player in the market or a new entrant. Balancing profitability with affordability is a delicate balancing act, but a necessary one to succeed. Some companies opt for rock-bottom introductory pricing, while others use referral systems to incentivize free promotion of their services. These [...]