Smarter Broadband Sales with Sonar + Actifai
Today’s customers expect more than a fast connection. They want a service that understands them, offers built-in value, and fits the way they live....
2 min read
Justin Graham
:
Nov 10, 2025
As broadband providers grow, their networks become more complex. Managing multiple access technologies, monitoring subscriber performance, and controlling operational costs can quickly become overwhelming, especially when transitioning from fixed wireless to fiber. To stay competitive, ISPs need a smarter, more connected approach.
That’s where the partnership between Sonar and Preseem comes in. Together, these platforms give internet service providers the tools they need to centralize operations, reduce churn, and drive growth without unnecessary overhead.
Most ISPs rely on multiple systems for billing, support, network performance, and subscriber data. When these systems operate in silos, teams struggle to see what’s truly happening across the network.
With the Sonar + Preseem integration, ISPs can unify network and subscriber data in one actionable view. This makes it easier to understand service quality, detect issues early, and deliver a consistent customer experience.
“With unified insight, you can take action to prevent churn, drive growth, and increase operational efficiency.” - Mark Duench, Product Marketing Director, Preseem
Unified visibility helps every team move faster, from technicians in the field to support reps and network engineers.
Many ISPs are transitioning from fixed wireless to fiber, but managing hybrid access networks introduces new challenges. Preseem is built to help providers monitor and manage service quality across all technologies from fixed wireless to fiber and beyond.
Meanwhile, Sonar provides the operational backbone, connecting subscriber accounts, billing, provisioning, and inventory. Together, they offer a scalable solution that adapts as your network evolves.
One of the biggest advantages of the Sonar + Preseem integration is that it works right out of the box, no custom development or expensive setup required.
Here’s what ISPs can expect:
Automatic synchronization between subscriber and network data
Real-time network insights mapped to individual customers
Centralized dashboards combining operational and performance metrics
This kind of tight integration empowers teams to make decisions faster and with greater context.
When systems work together, the benefits ripple across the entire organization:
Reduce Churn: Detect and resolve service quality issues before they impact customer satisfaction.
Lower Support Volume: Equip support teams with real-time performance data to resolve tickets faster.
Improve Planning: Use network insights to guide capacity upgrades, new builds, and expansions.
Boost Efficiency: Eliminate manual processes and streamline operations through automation and integration.
The Sonar + Preseem integration was designed to support ISPs at every stage of growth. Whether you’re starting your first fiber build or managing a complex hybrid network, this partnership helps you stay ahead without losing visibility or control.
And because both platforms are built with scalability in mind, you can be confident your tech stack will grow with you, not slow you down.
The broadband industry is changing fast. As expectations rise and networks expand, providers need more than connectivity, they need clarity. The Sonar + Preseem integration delivers unified insight, operational efficiency, and a better experience for every subscriber.
Ready to see it in action?
Learn more about the Preseem + Sonar integration and discover how your ISP can scale smarter with connected intelligence.
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