3 Ways Internet Service Providers Can Increase ARPU

A concrete growth strategy is critical to fending off competition. For internet service providers, acquisition is not the only path to growth, retaining existing subscribers and increasing average revenue per user (ARPU) is often the more efficient route. Here are three proven ways to grow ARPU.

Bundle your services

Bundling lets you occupy a unique value proposition. When a bundle of multiple services is priced below your highest single-service tier, it instantly looks more attractive than a single line, and it encourages subscribers to take the bundle even when the total is more than they planned to pay.

Upsell and cross-sell to existing subscribers

Happy customers already trust your company and the services you offer, which makes them more open to new services or upgraded features, especially when paired with a discount or a free trial. Track each subscriber’s needs and usage to surface the right upsell and cross-sell opportunities.

Optimize your pricing

Price changes are risky territory if they are not handled well. Design pricing with growth and competition in mind when you launch new services or products, and time increases to land alongside added value, like new services, upgraded equipment, or faster speeds, so they track customer satisfaction.

How Sonar helps

With Sonar, you can build a roadmap for sustainable growth. Embedded business intelligence reporting reveals how subscribers use and buy your services, so you can spot cross-sell and upsell opportunities quickly. Build service packages that match current consumption trends, find products to bundle for promotions, identify which packages gain traction at certain times of year for seasonal offers, and use real data to improve low-selling packages.