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New Feature: Custom Links on Network Sites and Serviceable Addresses
April 15, 2025 We’re excited to announce a small but powerful update to custom links in Sonar—designed to give your team even more flexibility...
2 min read
Rick Seemann
:
Nov 3, 2025
At Sonar, we’re always focused on giving you more control, flexibility, and confidence in how you run your business. In Q3, we delivered powerful updates that simplify workflows, strengthen customer relationships, and make your network—and your team—run smoother than ever.
Watch the Q3 Product Update video or read the newsletter here.
This quarter, we focused on giving your operations team tools that reduce manual effort and increase reliability.
The new Adtran Mosaic Cloud Platform Integration moves service provisioning, monitoring, and delinquency workflows into Sonar—so your team can activate, manage, and troubleshoot services faster without switching systems. Direct visibility into device alarms and links back to MCP make it easy to operate with confidence.
Meanwhile, the new On-Premise NetFlow Receiver unlocks deeper visibility into how your network is being used. By collecting and processing data locally, you’ll see more accurate customer usage metrics, sharper insights for usage-based billing, and more reliable performance reporting overall.
Both updates empower you to manage your network efficiently, with fewer systems to juggle and more data you can trust.
Your customer-facing tools just got more flexible and personal.
Direct Messages let you send quick emails or texts straight from an account—no ticket required—while Sonar automatically tracks every interaction for a full communication history. It’s a faster, cleaner way to stay connected.
And with Dual Data Services Billing, you can now manage and invoice two unique data services under a single account. Whether it’s a primary service with automatic failover or separate home and office connections, Sonar keeps billing simple for your team and clear for your customers.
These updates make it easier to communicate, serve, and bill customers without breaking your stride.
We’re helping you see churn coming before it happens.
Sonar Retain, powered by QueSee, analyzes audio from your support calls to detect tone, sentiment, and churn risk in real time—surfacing actionable insights directly in Sonar so your team can intervene early.
Alongside it, the new Disconnect Reason field helps you capture why customers leave right within your disconnection workflow. Customize your list, make it mandatory, and report on trends to inform your retention strategy.
Together, they give you the visibility and intelligence to reduce churn and keep customers longer.
Our Feedback Portal also got a full redesign this quarter. The new interactive roadmap lets you explore upcoming items, share ideas, and see where your feedback helps shape the product in real time.
You’ll also find a rotating list of “Featured Feedback” requests—specific areas where your input will directly guide development.
Make it part of your routine to check back often—new opportunities to influence Sonar are added regularly.
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April 15, 2025 We’re excited to announce a small but powerful update to custom links in Sonar—designed to give your team even more flexibility...
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August 26, 2025 We’re excited to announce a new way to communicate directly with your subscribers - no ticket required. With Direct Messages, you...
Connecting with your audience, whether they are customers, clients, or members of your organization, is a fundamental element of any thriving...