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Fiber Resurgence 2025: What ISPs Need to Know

Sonar : Sep 17, 2025

Fiber internet BEAD Funding Webinar

Fiber Resurgence 2025: What ISPs Need to Know

If 2024 was marked by hesitation, 2025 is shaping up to be the year fiber moves from momentum to mandate. While the broadband industry saw record fiber builds last year, uncertainty in funding, policy, and deployment models left many operators in a holding pattern. That has now changed.

In a recent webinar hosted by the Fiber Broadband Association, a panel of experienced industry leaders discussed the operational, financial, and strategic realities behind the shift from wireless to fiber. This conversation, centered around lessons from the field, funding trends, and hybrid models, offered a clear-eyed view of how ISPs can lead through transformation.

🎥 Watch the Webinar Replay 👇

Here are the key takeaways from that session and what they mean for internet service providers planning their next phase of growth.

Fiber’s Return Is Not Just Hype

Despite policy delays, fiber has re-emerged as the infrastructure of choice for long-term performance, community development, and public investment. With $42 billion in BEAD funding now reaching states, and with large carriers committing to multi-million line expansions, fiber is not just back. It is being prioritized across urban and rural markets.

Panelist Jason Boca, CEO of Core Fiber Partners, put it plainly: fiber is not just a speed upgrade, it is an equalizer that unlocks access to education, health, work, and innovation. For communities historically underserved or overlooked, fiber represents relief and inclusion.

Hybrid Networks Are the Practical Future

While fiber offers unmatched long-term benefits, fixed wireless access still plays a vital role in network strategies, particularly where geography, terrain, or capex constraints require faster time-to-serve. Rural and regional ISPs are increasingly blending technologies to strike the right balance between reach and resilience.

The hybrid model is proving effective. Wireless is used to extend coverage quickly, especially in challenging environments, while fiber is deployed where density, economics, and long-term value align. Operators who adopt this dual-track approach gain flexibility without compromising their growth trajectory.

Operations Must Evolve to Match Infrastructure

Making the move from wireless-first operations to a fiber-led model is more than a shift in physical plant. It is an organizational reset. Many ISPs are discovering that while fiber is technically superior, it brings new workflows, terminology, training needs, and customer expectations.

Panelist Nolan Sarlo of Net Spectrum shared that transitioning to fiber required his entire front-line team to relearn installation flows, support practices, and communication protocols. The transition revealed a clear operational gap that had to be addressed in order to deliver a high-quality customer experience. Teams that once operated smoothly in a wireless environment found themselves navigating unfamiliar processes, tools, and expectations.

This challenge is compounded when tools are fragmented. Without integrated systems, teams are forced to toggle between vendor portals, resulting in inefficiencies that impact service delivery and profitability.

Funding is a Trust Game, Not a Speed Game

While funding programs like BEAD have created unprecedented opportunities for infrastructure investment, access to capital is only part of the equation. The panel emphasized that successful applicants are those who show up prepared. This means having shovel-ready engineering, established relationships with local governments, and the ability to deliver on what is proposed.

It also means knowing which grants to walk away from. Not every opportunity is worth the resources or risk. Pursuing every available dollar without a clear delivery strategy can backfire. Funders and communities alike are looking for credibility, not just ambition.

Technology Choices Should Be Built to Scale

One recurring theme throughout the webinar was the importance of future-proofing. The core asset in any fiber deployment is the physical infrastructure. Equipment will change, but the fiber must be built to last. Choosing tools or vendors based on short-term cost savings often leads to long-term limitations.

Panelist Tim Luttman of Sonar Software explained that interoperability across systems and vendor tools is no longer a luxury. It is a requirement. ISPs must avoid "swivel-chair ops"—where staff toggle between siloed systems—and instead pursue platforms that offer a unified operational view.

A single pane of glass approach, where billing, inventory, dispatch, and customer service are centralized, reduces errors, accelerates time-to-resolution, and improves customer satisfaction. It also ensures the business can scale without needing to constantly re-architect its processes.

What This Means for ISPs

The message from the webinar was clear. Fiber is accelerating, but success will depend on more than deployment schedules and grant awards. ISPs must align their technology, operations, and partnerships around a future that prioritizes efficiency, reliability, and community value.

The winners in this next phase will be the providers who invest not just in fiber, but in the systems, people, and processes that turn fiber into real-world outcomes. That includes empowering teams with better tools, engaging stakeholders with confidence, and maintaining the operational discipline needed to deliver excellent service at scale.

How Sonar Software Supports Fiber-First Providers

Sonar is purpose-built to help ISPs navigate this transition. Whether operating a hybrid network or going all-in on fiber, Sonar enables service providers to streamline and scale through automation, visibility, and integration.

Our platform includes: