3 min read
Georgette Lopez-Aguado: Apr 1, 2026 9:26:18 AM
There is a 2025 study from the National Multifamily Housing Council that showed a 26-point boost in NPS for companies that offer frictionless setup. On paper, MDUs look like easy growth. In reality, they often feel like constant damage control. That...
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3 min read
Georgette Lopez-Aguado: Mar 17, 2026 11:04:11 AM
“The internet isn’t working.” Every ISP has seen that ticket come in. At the same time, the network dashboard shows everything operating exactly as...
3 min read
Georgette Lopez-Aguado: Mar 3, 2026 12:24:45 PM
Traffic shaping gets a bad rap. The phrase alone makes people tense up. It sounds like throttling. It sounds like manipulation. It sounds like an ISP...
3 min read
Georgette Lopez-Aguado: Feb 17, 2026 11:42:28 AM
There’s a phrase that came up in this episode that I just can’t get past. “Normal install confusion.” If your CSAT scores are slipping and someone on...
4 min read
Georgette Lopez-Aguado: Jan 6, 2026 2:21:41 PM
I hear this all the time from operators: “We’re spending money on marketing, but we have no idea what’s working.” No leads. No calls. No clear...
2 min read
Georgette Lopez-Aguado: Dec 16, 2025 12:42:12 PM
We hear a lot about growth in the ISP space. We hear about more subscribers, more installs, and more coverage. And all of that matters. But the truth...
4 min read
Georgette Lopez-Aguado: Dec 2, 2025 12:50:07 PM
If you’ve ever run an ISP, you know the moment it happens. A new competitor rolls into town, and suddenly your phone lines light up. Customers start...
2 min read
Georgette Lopez-Aguado: Nov 18, 2025 1:51:00 PM
When ISPs grow, they eventually face the same question: What do we keep in-house, and what do we hand off? Outsourcing can extend your reach, but it...
2 min read
Georgette Lopez-Aguado: Nov 4, 2025 12:45:55 PM
When you're in the early days of building an ISP, culture isn’t always top of mind. You’re focused on solving a connectivity gap, expanding your...
3 min read
Georgette Lopez-Aguado: Oct 28, 2025 5:08:07 PM
In broadband, we like to say we’re connecting communities—but what does that really mean if we’re not also connecting to each other? That was the...