3 min read
Georgette Lopez-Aguado: Jun 1, 2026 11:33:44 AM
For years, the industry has talked about the digital divide as a coverage problem. Build the network, extend the footprint, and the problem gets solved. That was the narrative for a long time, and to be fair, there are still areas that need...
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3 min read
Georgette Lopez-Aguado: May 12, 2026 10:51:22 AM
Your best marketing does not matter if install day goes sideways. That is the piece operators cannot afford to overlook. A customer can love your...
4 min read
Georgette Lopez-Aguado: Apr 28, 2026 11:27:58 AM
Everything works fine until one person takes a day off. That line hit harder than it should, because if you’ve been anywhere near a growing ISP,...
3 min read
Georgette Lopez-Aguado: Apr 1, 2026 9:26:18 AM
There is a 2025 study from the National Multifamily Housing Council that showed a 26-point boost in NPS for companies that offer frictionless setup....
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3 min read
Georgette Lopez-Aguado: Mar 17, 2026 11:04:11 AM
“The internet isn’t working.” Every ISP has seen that ticket come in. At the same time, the network dashboard shows everything operating exactly as...
3 min read
Georgette Lopez-Aguado: Mar 3, 2026 12:24:45 PM
Traffic shaping gets a bad rap. The phrase alone makes people tense up. It sounds like throttling. It sounds like manipulation. It sounds like an ISP...
3 min read
Georgette Lopez-Aguado: Feb 17, 2026 11:42:28 AM
There’s a phrase that came up in this episode that I just can’t get past. “Normal install confusion.” If your CSAT scores are slipping and someone on...
4 min read
Georgette Lopez-Aguado: Jan 6, 2026 2:21:41 PM
I hear this all the time from operators: “We’re spending money on marketing, but we have no idea what’s working.” No leads. No calls. No clear...
2 min read
Georgette Lopez-Aguado: Dec 16, 2025 12:42:12 PM
We hear a lot about growth in the ISP space. We hear about more subscribers, more installs, and more coverage. And all of that matters. But the truth...
4 min read
Georgette Lopez-Aguado: Dec 2, 2025 12:50:07 PM
If you’ve ever run an ISP, you know the moment it happens. A new competitor rolls into town, and suddenly your phone lines light up. Customers start...