3 min read
Georgette Lopez-Aguado: Mar 3, 2026 12:24:45 PM
Traffic shaping gets a bad rap. The phrase alone makes people tense up. It sounds like throttling. It sounds like manipulation. It sounds like an ISP quietly deciding who gets what. But when it’s done responsibly, traffic shaping is one of the...
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3 min read
Georgette Lopez-Aguado: Feb 17, 2026 11:42:28 AM
There’s a phrase that came up in this episode that I just can’t get past. “Normal install confusion.” If your CSAT scores are slipping and someone on...
4 min read
Georgette Lopez-Aguado: Jan 6, 2026 2:21:41 PM
I hear this all the time from operators: “We’re spending money on marketing, but we have no idea what’s working.” No leads. No calls. No clear...
2 min read
Georgette Lopez-Aguado: Dec 16, 2025 12:42:12 PM
We hear a lot about growth in the ISP space. We hear about more subscribers, more installs, and more coverage. And all of that matters. But the truth...
4 min read
Georgette Lopez-Aguado: Dec 2, 2025 12:50:07 PM
If you’ve ever run an ISP, you know the moment it happens. A new competitor rolls into town, and suddenly your phone lines light up. Customers start...
2 min read
Georgette Lopez-Aguado: Nov 18, 2025 1:51:00 PM
When ISPs grow, they eventually face the same question: What do we keep in-house, and what do we hand off? Outsourcing can extend your reach, but it...
2 min read
Georgette Lopez-Aguado: Nov 4, 2025 12:45:55 PM
When you're in the early days of building an ISP, culture isn’t always top of mind. You’re focused on solving a connectivity gap, expanding your...
3 min read
Georgette Lopez-Aguado: Oct 28, 2025 5:08:07 PM
In broadband, we like to say we’re connecting communities—but what does that really mean if we’re not also connecting to each other? That was the...
3 min read
Georgette Lopez-Aguado: Oct 16, 2025 10:06:32 AM
It’s one thing to fix fiber. It’s another to show up for a community that’s just lived through crisis. Imagine losing your home, your internet, your...
3 min read
Georgette Lopez-Aguado: Sep 16, 2025 11:35:09 AM
There’s a moment that keeps sticking with me from our most recent episode of Bandwidth. It wasn’t about AI or policy deadlines or the billions tied...