4 min read
Georgette Lopez-Aguado: Jan 6, 2026 2:21:41 PM
I hear this all the time from operators: “We’re spending money on marketing, but we have no idea what’s working.” No leads. No calls. No clear connection between dollars spent and customers gained. That frustration often turns into a quiet decision...
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2 min read
Georgette Lopez-Aguado: Dec 16, 2025 12:42:12 PM
We hear a lot about growth in the ISP space. We hear about more subscribers, more installs, and more coverage. And all of that matters. But the truth...
4 min read
Georgette Lopez-Aguado: Dec 2, 2025 12:50:07 PM
If you’ve ever run an ISP, you know the moment it happens. A new competitor rolls into town, and suddenly your phone lines light up. Customers start...
2 min read
Georgette Lopez-Aguado: Nov 18, 2025 1:51:00 PM
When ISPs grow, they eventually face the same question: What do we keep in-house, and what do we hand off? Outsourcing can extend your reach, but it...
2 min read
Georgette Lopez-Aguado: Nov 4, 2025 12:45:55 PM
When you're in the early days of building an ISP, culture isn’t always top of mind. You’re focused on solving a connectivity gap, expanding your...
3 min read
Georgette Lopez-Aguado: Oct 28, 2025 5:08:07 PM
In broadband, we like to say we’re connecting communities—but what does that really mean if we’re not also connecting to each other? That was the...
3 min read
Georgette Lopez-Aguado: Oct 16, 2025 10:06:32 AM
It’s one thing to fix fiber. It’s another to show up for a community that’s just lived through crisis. Imagine losing your home, your internet, your...
3 min read
Georgette Lopez-Aguado: Sep 16, 2025 11:35:09 AM
There’s a moment that keeps sticking with me from our most recent episode of Bandwidth. It wasn’t about AI or policy deadlines or the billions tied...
3 min read
Georgette Lopez-Aguado: Aug 19, 2025 10:52:45 AM
There’s no polite way to say it: support is changing fast, and not everyone’s ready. In Episode 6 of Bandwidth, we dug into the big question: is AI...
3 min read
Georgette Lopez-Aguado: Jun 24, 2025 1:19:22 PM
Let’s talk about something that’s already showing up in your network, whether you’ve noticed or not: AI. In our latest Bandwidth episode, we took on...