Customer satisfaction has become the most important differentiator for broadband providers. In an industry where technology and user demands evolve at lightning speed, keeping up isn’t just beneficial—it’s essential. Recognizing the importance of this dynamic, Sonar and Preseem came together to host a webinar focused on how ISPs can deliver outstanding customer experiences while building a profitable and efficient network.
In this replay, we dive deep into how Sonar and Preseem’s combined solutions enable ISPs to optimize network performance, reduce support costs, and ultimately drive customer loyalty and revenue. Here’s a sneak peek into what we covered and why it’s a must-watch for any ISP looking to stay ahead in a competitive market.
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1. Increase Customer Retention by Enhancing Service Quality A seamless and reliable internet connection is what customers expect—and if that expectation isn’t met, they have options. Sonar and Preseem provide tools to monitor network performance proactively, identify potential issues before they escalate, and ensure consistent service. By prioritizing a high-quality experience, ISPs can keep customers happy, leading to lower churn rates and greater lifetime value.
2. Efficient Bandwidth Utilization for Cost-Effective Operations Bandwidth is one of the most critical resources ISPs manage. Poor utilization not only impacts costs but also customer experience. Our webinar highlighted how Sonar’s insights into customer usage patterns and Preseem’s traffic shaping capabilities work together to maximize bandwidth efficiency. The result? Optimized network performance that reduces costs and provides a better experience for everyone, even during peak hours.
3. Prioritize Interactive Traffic to Meet Customer Needs Interactive traffic—think video calls, online gaming, and live streaming—has a significant impact on customer satisfaction. When these services lag, it frustrates users and leads to complaints. Preseem’s Quality of Experience (QoE) management lets ISPs prioritize interactive traffic, ensuring that customers can enjoy smooth, interruption-free experiences for activities that matter most to them.
4. Reduce Monthly Support Calls and Streamline Customer Support High call volumes can indicate network or user experience issues that could be addressed proactively. In the webinar, we showcased how Sonar and Preseem’s tools help reduce the need for support calls by identifying common pain points and resolving them early. By minimizing network issues that lead to customer dissatisfaction, ISPs can reduce call volume, freeing up their support teams to focus on more complex issues and deliver higher-quality customer service.
5. Grow and Maintain a Healthy Network for Long-Term Success A healthy network is the backbone of any successful ISP. During the session, we discussed strategies for growing and maintaining a robust network that can support future demands. Sonar and Preseem’s combined solutions make it easy to manage both the technical and operational aspects of network health, allowing ISPs to scale seamlessly without compromising on customer experience.
Investing in customer experience isn’t just about reducing complaints or adding new features; it’s a powerful way to grow revenue, build loyalty, and stand out in the competitive ISP market. By focusing on proactive network management, efficient bandwidth use, and traffic prioritization, ISPs can improve service quality, reduce operational costs, and cultivate stronger relationships with their customers.
This webinar is packed with actionable insights, best practices, and real-world examples of how Sonar and Preseem’s solutions can transform ISP operations. So if you missed it, don’t worry—you can still catch the replay and discover how to elevate your ISP’s customer experience.
Ready to redefine customer satisfaction? Watch the Webinar Replay and take the first step toward creating a network that’s profitable, efficient, and built to exceed customer expectations.