FRISCO, Texas, July 1, 2024  – Sonar Software, a leading provider of billing and operational tools for Internet Service Providers (ISPs), today announced the addition of two key executives to its leadership team: Lindsay Kelley as Vice President of Marketing and Sara Larsen as Director of Human Resources.

Kelley brings over 25 years of marketing experience to Sonar, with a proven track record of success in driving growth for technology companies. Most recently, Kelley served as VP of Marketing for 4M Analytics, a company focused on mapping underground utilities. Prior to that, she held leadership positions at Trimble Inc. and Telit. Kelley’s expertise in demand generation, digital marketing, and leading high-performing teams will be instrumental in expanding Sonar’s reach and brand awareness within the ISP market.

“We are thrilled to welcome Lindsay to Sonar,” said Ray Bixler, CEO of Sonar Software. “Her deep understanding of the technology landscape and her ability to craft compelling marketing strategies will be invaluable as we continue to grow our customer base and solidify our position as the leading OSS/BSS partner for ISPs.”

Larsen joins Sonar with over 15 years of experience in Human Resources, with a focus on strategic planning and driving organizational change. Her most recent role was as HR Director, North America for Lumibird, a global manufacturing and engineering laser company. Larsen’s expertise in talent acquisition, employee relations, and compensation and benefits will be crucial in supporting Sonar’s rapid growth and building a strong and engaged team.

“Sara’s extensive experience in HR, coupled with her strategic mindset, makes her a perfect fit for Sonar,” said Bixler. “As we continue to scale, having someone with Sara’s skillset on our team is critical to ensuring that we attract and retain top talent who are passionate about our mission.”

The arrival of Kelley and Larsen further solidifies the new era of innovation and growth for Sonar Software. Together with the existing senior leadership team, they will be driving forward the company’s vision of becoming the most innovative, reliable, and customer-centric OSS/BSS partner for ISPs.


About Sonar Software Inc. 

Sonar Software is a leading cloud-based provider of BSS & OSS solutions for internet service providers (ISPs). The platform offers a range of rich features that are mission-critical to the daily work of ISPs. Sonar is a scalable and fully integrated solution that helps service providers consolidate their data in one place for improved visibility, reduce dependency on multiple systems, and automate complex workflows for enhanced business efficiency and growth. Visit their website to learn more


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