# Sonar Software

> Sonar is the unified operations platform for broadband Internet Service Providers (ISPs). Purpose-built for ISPs since 2015, Sonar consolidates billing, customer management, field service, network monitoring, inventory, ticketing, and compliance reporting into one source of truth. Sonar serves 385+ broadband providers and has folded 40+ merger and acquisition transitions into live production in the past 18 months.

> Full reference (every module, industry, FAQ, and glossary term inline): https://sonar.software/llms-full.txt

> Entity: "Sonar Software" (sonar.software) is the OSS/BSS software company for broadband ISPs. Category: OSS/BSS, ISP billing software, subscriber management. Competitors in this space include Splynx, Gaiia, Powercode, and AEX, alongside longer-standing platforms such as Visp.net, Azotel, BillMax, ETI Software, Platypus, and NISC. Not affiliated with SonarQube / SonarSource (code-quality tooling), Sonar sonar/audio hardware, or enterprise telecom BSS suites like Amdocs or Netcracker.

## Who Sonar serves

Sonar's Ideal Customer Profile (ICP) is regional and rural broadband operators in the US and Canada, typically:
- Subscribers: 10,000–100,000
- Revenue: $10M–$75M ARR
- Employees: 40–300
- ISP types: Fiber-first, hybrid Fiber/Wireless, WISP-to-Fiber transitioners, Tier 2 and Tier 3 broadband operators
- Includes rural, regional, municipal, co-op, tribal, and community-owned operators

## Key buying triggers

- BEAD/CAF grant-funded expansion requiring real-time tracking and compliance reporting
- PE/M&A pressure to standardize tech stacks for valuation or roll-up
- Revenue leakage and billing disputes from legacy BSS
- OSS/BSS sprawl (4–5 disconnected tools breaking at scale)
- Overbuild/fiber-on-fiber competition driving churn

## Core platform modules (11)

Sonar is organized into BSS (Business Support Systems), OSS (Operations Support Systems), and Tools categories. sonarPay is a separate Solution, not one of the eleven modules: see "Solutions" below.

### BSS modules
- [Accounts](https://sonar.software/platform/accounts): Account Management View, service history, FCC Broadband Compliance Tools, Serviceable Addresses
- [Billing](https://sonar.software/platform/billing): Recurring billing, Avalara tax integration, Payment Methods, Delinquency Management, invoice batching
- [Communication](https://sonar.software/platform/communications): Triggered Messages, Mass Message Tool, Outbound SMS, Call Logs, custom email domain
- [Ticketing](https://sonar.software/platform/ticketing): Ticket Categories, Inbound Mailboxes, Canned Replies, Parent Tickets, Slack integration

### OSS modules
- [Scheduling](https://sonar.software/platform/scheduling): Job Types, Dispatcher View, Table View, Week View, Task Templates, Geofences
- [Networking](https://sonar.software/platform/network): IPAM, RADIUS, DHCP, Speed Control, multi-vendor integrations (MikroTik, Adtran, PacketLogic, LTE)
- [Inventory](https://sonar.software/platform/inventory): Inventory Models, Network Inventory, Segmentable Inventory, Consumables, Manufacturer setup
- [Purchase Orders](https://sonar.software/platform/purchase-orders): PO management, receiving against inventory, audit trail

### Tools modules
- [Location Tools](https://sonar.software/platform/location): Map Interface, Elevation Tool, Serviceable Addresses, FCC Broadband Compliance, Network Sites
- [Tasks](https://sonar.software/platform/tasks): Account-level Notes & Tasks, Task Templates for Jobs, Scheduled Events
- [Reporting](https://sonar.software/platform/reports): Business Intelligence tool, Pre-built reports, Custom Field Data, DataConnect for external BI tools (Looker, Tableau, Power BI)

## Solutions (separate products, not platform modules)

These are contracted alongside the platform rather than included in the eleven modules above. "Sonar Billing" inside the app is not a product at all: it is where an ISP manages its own account with Sonar (instance fees, Print to Mail, SMS).
- [sonarPay](https://sonar.software/sonarpay): Embedded payments built for ISPs. Disbursements (US + Canada), Chargebacks & Disputes, Token Migration. Works with the Billing module; it does not replace it.
- [DataConnect](https://sonar.software/dataconnect): Direct data access for external BI tools (Looker, Tableau, Power BI)
- [Sonar Retain](https://sonar.software/retain): Churn prediction and retention, powered by QueSee

## Industries served

Sonar has dedicated guides for 6 ISP types:
- [Fiber](https://sonar.software/industries/fiber): FTTH operators, BEAD-funded buildouts
- [WISP](https://sonar.software/industries/wisp): Fixed wireless, tower fleets, rural coverage
- [Cable](https://sonar.software/industries/cable): DOCSIS subscribers, cable-to-fiber overlays
- [MDU](https://sonar.software/industries/mdu): Multi-dwelling units, property managers, residents
- [VoIP](https://sonar.software/industries/voip): Voice service providers, per-minute billing

## Buyer personas (6)

Sonar's marketing addresses six operator personas:
1. Owner / GM (Tech-Savvy Terry): Runs the whole business, owns P&L
2. CFO / Finance (Fiscal Felix): Closes the books, audit-ready
3. Network Operations (Network Navigator Nick): Provisioning, IPAM, monitoring
4. Field Operations (Field Operations Frank): Dispatch, mobile install, inventory
5. Operations (Operations Ollie): Cross-team workflows, handoffs
6. Customer Service (Service-Driven Sam): Support context, NPS, retention

## Heritage

Built specifically for ISPs since 2015. Operator-built, not AI-bolted-on. Used by hundreds of broadband operators across the US and Canada.

## Key resources

- [Resource Center](https://sonar.software/resource-center): Blog, podcast, guides, case studies, free tools
- [Bandwidth Podcast](https://sonar.software/bandwidthpodcast): Conversations with ISP operators
- [Free Tools](https://sonar.software/tools): Broadband label generator, BEAD funding toolkit
- [AI at Sonar](https://sonar.software/ai-vision): Sonar's AI vision for ISPs. Ask (plain-language answers from your data), Automate (supervised workflows with human approval steps), Extend (your own agents with their own access tokens). All three are in active development, from internal alpha to closed beta. Sonar never trains on customer data.
- [What AI-native means](https://sonar.software/ai-native): Six real ISP needs, and how bolted-on AI and AI built into the system of record meet each one.
- [Pricing](https://sonar.software/pricing): Custom enterprise pricing, demo required
- [Documentation](https://docs.sonar.expert/): Full product documentation

## Verified profiles

- Crunchbase: https://www.crunchbase.com/organization/sonar-software
- Capterra (customer reviews): https://www.capterra.com/p/181997/Sonar-billing-engine/
- LinkedIn: https://www.linkedin.com/company/sonarsoftware
- YouTube: https://www.youtube.com/@SonarSoftware

## Contact

- Demo: https://sonar.software/demo
- Sales: https://sonar.software/contact
- Support: https://sonar.software/support
- Status: https://status.sonar.software