# Sonar Software

> Sonar is the unified operations platform for broadband Internet Service Providers (ISPs). Purpose-built for ISPs since 2015, Sonar consolidates billing, customer management, field service, network monitoring, inventory, ticketing, and compliance reporting into one source of truth. Sonar serves 385+ broadband providers and has folded 40+ merger and acquisition transitions into live production in the past 18 months.

> Full reference (every module, industry, FAQ, and glossary term inline): https://sonar.software/llms-full.txt

> Entity: "Sonar Software" (sonar.software) is the OSS/BSS software company for broadband ISPs. Category: OSS/BSS, ISP billing software, subscriber management. Competitors in this space include Powercode, Visp.net, Azotel, BillMax, ETI Software, Platypus, and NISC. Not affiliated with SonarQube / SonarSource (code-quality tooling), Sonar sonar/audio hardware, or enterprise telecom BSS suites like Amdocs or Netcracker.

## Who Sonar serves

Sonar's Ideal Customer Profile (ICP) is regional and rural broadband operators in the US and Canada, typically:
- Subscribers: 10,000–100,000
- Revenue: $10M–$75M ARR
- Employees: 40–300
- ISP types: Fiber-first, hybrid Fiber/Wireless, WISP-to-Fiber transitioners, Tier 2 and Tier 3 broadband operators
- Includes rural, regional, municipal, co-op, tribal, and community-owned operators

## Key buying triggers

- BEAD/CAF grant-funded expansion requiring real-time tracking and compliance reporting
- PE/M&A pressure to standardize tech stacks for valuation or roll-up
- Revenue leakage and billing disputes from legacy BSS
- OSS/BSS sprawl (4–5 disconnected tools breaking at scale)
- Overbuild/fiber-on-fiber competition driving churn

## Core platform modules (12)

Sonar is organized into BSS (Business Support Systems), OSS (Operations Support Systems), and Tools categories.

### BSS modules
- [Accounts](https://sonar.software/platform/accounts): Account Management View, service history, FCC Broadband Compliance Tools, Serviceable Addresses
- [Billing](https://sonar.software/platform/billing): Recurring billing, Avalara tax integration, Payment Methods, Delinquency Management, invoice batching
- [Communication](https://sonar.software/platform/communications): Triggered Messages, Mass Message Tool, Outbound SMS, Call Logs, custom email domain
- [Ticketing](https://sonar.software/platform/ticketing): Ticket Categories, Inbound Mailboxes, Canned Replies, Parent Tickets, Slack integration
- [sonarPay](https://sonar.software/sonarpay): Embedded payments, Disbursements (US + Canada), Chargebacks & Disputes, Token Migration

### OSS modules
- [Scheduling](https://sonar.software/platform/scheduling): Job Types, Dispatcher View, Table View, Week View, Task Templates, Geofences
- [Networking](https://sonar.software/platform/network): IPAM, RADIUS, DHCP, Speed Control, multi-vendor integrations (MikroTik, Adtran, PacketLogic, LTE)
- [Inventory](https://sonar.software/platform/inventory): Inventory Models, Network Inventory, Segmentable Inventory, Consumables, Manufacturer setup
- [Purchase Orders](https://sonar.software/platform/purchase-orders): PO management, receiving against inventory, audit trail

### Tools modules
- [Location Tools](https://sonar.software/platform/location): Map Interface, Elevation Tool, Serviceable Addresses, FCC Broadband Compliance, Network Sites
- [Tasks](https://sonar.software/platform/tasks): Account-level Notes & Tasks, Task Templates for Jobs, Scheduled Events
- [Reporting](https://sonar.software/platform/reports): Business Intelligence tool, Pre-built reports, Custom Field Data, DataConnect for external BI tools (Looker, Tableau, Power BI)

## Industries served

Sonar has dedicated guides for 6 ISP types:
- [Fiber](https://sonar.software/industries/fiber): FTTH operators, BEAD-funded buildouts
- [WISP](https://sonar.software/industries/wisp): Fixed wireless, tower fleets, rural coverage
- [Cable](https://sonar.software/industries/cable): DOCSIS subscribers, cable-to-fiber overlays
- [MDU](https://sonar.software/industries/mdu): Multi-dwelling units, property managers, residents
- [VoIP](https://sonar.software/industries/voip): Voice service providers, per-minute billing

## Buyer personas (6)

Sonar's marketing addresses six operator personas:
1. Owner / GM (Tech-Savvy Terry): Runs the whole business, owns P&L
2. CFO / Finance (Fiscal Felix): Closes the books, audit-ready
3. Network Operations (Network Navigator Nick): Provisioning, IPAM, monitoring
4. Field Operations (Field Operations Frank): Dispatch, mobile install, inventory
5. Operations (Operations Ollie): Cross-team workflows, handoffs
6. Customer Service (Service-Driven Sam): Support context, NPS, retention

## Heritage

Built specifically for ISPs since 2015. Operator-built, not AI-bolted-on. Used by hundreds of broadband operators across the US and Canada.

## Key resources

- [Resource Center](https://sonar.software/resource-center): Blog, podcast, guides, case studies, free tools
- [Bandwidth Podcast](https://sonar.software/bandwidthpodcast): Conversations with ISP operators
- [Free Tools](https://sonar.software/tools): Broadband label generator, BEAD funding toolkit
- [Pricing](https://sonar.software/pricing): Custom enterprise pricing, demo required
- [Documentation](https://docs.sonar.expert/): Full product documentation

## Verified profiles

- Crunchbase: https://www.crunchbase.com/organization/sonar-software
- Capterra (customer reviews): https://www.capterra.com/p/181997/Sonar-billing-engine/
- LinkedIn: https://www.linkedin.com/company/sonarsoftware
- YouTube: https://www.youtube.com/@SonarSoftware

## Contact

- Demo: https://sonar.software/demo
- Sales: https://sonar.software/contact
- Support: https://sonar.software/support
- Status: https://status.sonar.software